Designing scalable commerce experiences across discovery, personalisation, and payments — from retailer platforms to seamless customer checkout systems.
View LinkedInDesigning scalable commerce experiences across discovery, personalisation, and payments — from retailer platforms to seamless customer checkout systems.
Surfacing BNPL options earlier in the shopping journey to reduce checkout hesitation and lift add-to-cart rates.
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End-to-end UX for the Afterpay BNPL integration — Search, PDP, Checkout, and account linking via OTP.
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Reducing seller onboarding friction from weeks to hours through intelligent automation and progressive disclosure.
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Redesigning how instalments surface across search and PDP to drive adoption across global markets.
View case study →I focus on solving complex commerce challenges by creating intuitive experiences across shopping, personalisation, and payments.
My work combines user insights, data, and experimentation to design scalable solutions that improve customer experience and drive business outcomes.
"We worked together with our strategy Figur. Jestin had some remarkable insights and intuition for the user experience that helped with defining the right strategy and approach for a given situation."
"Jestin brings a rare combination of strategic vision, collaborative leadership, and deep design intuition. His ability to align cross-functional teams and get alignment on difficult design proposals is exceptional."
"Jestin is a very talented UX designer reference. His eye for detail and ability to simplify the most complex UX problems into elegant design solutions is something I'd always be grateful for."